ase: An e-commerce startup wants to improve checkout speed.
Steps a BA takes:
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Elicitation: Interview customers, review system logs.
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Analysis: Identify bottleneck at payment gateway.
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Solution Options: Faster payment provider, one-click checkout, or mobile wallet integration.
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Evaluation: Mobile wallet integration offers best ROI.
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Outcome: Reduced checkout time by 40%, increased sales by 15%.