Business Analysis for Beginners (Free)

ase: An e-commerce startup wants to improve checkout speed.

Steps a BA takes:

  1. Elicitation: Interview customers, review system logs.

  2. Analysis: Identify bottleneck at payment gateway.

  3. Solution Options: Faster payment provider, one-click checkout, or mobile wallet integration.

  4. Evaluation: Mobile wallet integration offers best ROI.

  5. Outcome: Reduced checkout time by 40%, increased sales by 15%.

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