Business analysis focuses on enabling change in an enterprise by defining needs and recommending solutions that deliver value.

• Who is a Business Analyst? → A professional who elicits, analyzes, documents, and validates requirements.

• Why it matters: 50% of project failures result from poor requirements management.

• Core competencies: Communication, critical thinking, problem-solving, and facilitation.

Example: A BA in a bank identifies gaps in the loan approval process and recommends automation.