Global business requires interacting with people from different cultures. What seems polite in one culture may appear rude in another.

Important considerations:

• Language nuances: Idioms or humor may not translate.

• Direct vs. indirect communication: Some cultures value being direct; others see it as impolite.

• Non-verbal cues: Gestures, eye contact, and personal space differ across cultures.

• Formality: Use of titles and greetings vary.

Being culturally sensitive avoids misunderstandings and builds stronger international relationships.